Why should an independent software vendor (ISV) care about cloud computing? The answer is simple: Using the cloud has the potential to increase an ISV's revenues and/or decrease its costs. Running code and storing data on computers in large Internet-accessible data centers owned and operated by another organization can offer compelling advantages. If you are responsible for charting your course as an ISV, you'll want to consider how cloud computing can positively impact your business. This white paper explains how ISVs can benefit by using Windows Azure.